With Ad Auris, university publications like The Stanford Daily can leverage AI audio technology to offer a new form of accessible content for their audience.
Challenge
Traditional text-first publishing formats of student-run publications fail to address the accessibility needs of today’s university students. Approximately 20% of the American student population have a form of dyslexia, and close to 1 million students in the US come from abroad, making English their second language. For these members of the community as well as others, audio accessibility is vital to making content easier to consume.
Identifying the need to make their content more inclusive for their readers, The Stanford Daily began exploring the option of audio narrations. As a student-run publication they needed a solution that allowed them to offer narrations across all their stories while still being affordable and easy to deploy.
Solution
The Stanford Daily’s team started creating audio narrations of their stories using Ad Auris, which bypassed significant investment in audio production. By leaning on Ad Auris’s expertise, The Stanford Daily could scale its audio offering quickly and focus its energy on generating impactful journalism. The Ad Auris tool integrated seamlessly with their site, requiring just a one-time setup.
Results
The Stanford Daily now offers narrations on every story they publish, making their entire site accessible in both text and audio. Readers can easily choose to listen to all stories directly on The Stanford Daily’s site. Using the Ad Auris dashboard, their editorial staff can see which of their stories perform best as narrations and how many minutes of engagement they’ve generated through audio.
A simple onboarding and intuitive sign-up process for publications ensure there’s zero friction nor additional steps added to a newsroom’s existing publishing flow. Using Ad Auris, student-run publications are in an optimal position to turn their text-first sites into an accessible platform for their peers.