Most publishers are looking for ways to get their content in front of more eyeballs. For larger publishing organizations with deeper pockets, resources can be deployed to marketing and sales, but for smaller publishers and independent writers, increasing subscription rates, and getting your content noticed in an already crowded space can seem daunting. The good news for smaller publications is there are a lot of products and tools that help drive growth and increase brand awareness. The not-so-good news is with so many tools and products on the market, it can be hard to know which to choose.
We understand all the pressures that publications face, so we’ve listed a few ways that you can amplify your content.
Audio Narrations—if you publish written content, the first tool to employ is audio narration. It won’t be long before including audio narrations of published content will be a baseline expectation of readers. Audio has been picking up steam and publishers no longer have the excuse of audio being too expensive, too robotic, or too cumbersome to use. The Adauris audio tool has been adopted by a number of independent publications, and our users are always pleased at how easy it is to deploy, and the instant positive feedback received by readers.
Video Content Marketing—If you publish any content and want to increase readership and subscription rates, you need to market your product. If the idea of marketing makes you break out in a cold sweat, we’re here to tell you that it doesn’t have to be hard. In fact, with the content you already have published, you can easily remix and repurpose to create high-impact video ad campaigns that you can easily distribute across social media channels.
Podcasts—Another easy way to increase brand awareness is by creating podcasts. According to Statista, in the U.S. alone, podcast listeners are increasing by approximately 20 million each year! If the idea of podcasting seems overwhelming, the good news is with audio narrations of written content, you can easily distribute your narrations to Spotify and Apple Podcasts. You’re already on your way to amplifying your content with minimal effort!
Perhaps you’ve noticed that the common denominator to amplifying your written content is audio narrations! With audio you can easily convert to video content marketing and podcasts. The ease-of-use for these tools allows you to continue to focus on what you do best—writing and publishing. With a few clicks on your keyboard you can easily transform your written work into audio narrations and create video ad campaigns.